Our IP Image

  Released on May 4, 2021, the design prototype for the character's head is a chemical display bottle, which also incorporates the Group's logo. The chemical display bottle represents that the Group is a chemical enterprise, and the sprout represents the foundation of the Group – the fertilizer industry. 

  The small sprout on top represents both the sprout of a seed and symbolizes the two phosphorus elements "P" in their positive and negative forms, symbolizing the fusion of the two. The "sprout" represents new things and signifies that the Group is a vibrant new sprout, embodying the qualities of tenacity and vitality that support the Group to become a towering tree in the phosphorus chemical industry.

  The overall design also conveys a sense of the future, representing the Group's pursuit of innovative, green and efficient development that will lead the future trends in the phosphorus chemical industry.